Simple content
Content marketing has been the new key digital marketing trend that generates leads, sales and traffic to your website. Contents these days should be relevant and informative enough so that the public can consume them. Trends come, and trends go. But, there seems to be one that has always stuck with us: Simple content is the way to go. It’s important to note that when we use the word ‘simple’, it doesn’t mean that you should not be complex or lengthy in your writing.
Feeling the end first
Make contents noticed first, and avoid too much flowery prose. Digital marketing trends are being defined by intelligent and straightforward content. Smartphones are a thing, but all of our hands are full – so reading has become less common. Add to that the fact that more social media users share photos than articles, and it stands to reason that having an eye-catching title is essential, especially when users are browsing through their newsfeeds. When in doubt, use the correct headline. It is the tool to make your brand pop and engage people at a glance. The right combination of captivating headlines and descriptions can help you convert the visitors into customers, while poor or uninspired headlines will send them away.
Create a good user experience through relevant content because, in 2022, everything will be algorithm-driven. We need to recognize the power of algorithms and their impacts on online search and advertisement. Algorithms were integrated into all aspects of our daily lives, like ordering food, buying groceries and clothes, finding places to go, etc. “In five years, we won’t search for products and services – they’ll find us via augmented reality,” says futurist Amy Webb. “Computers are increasingly making our decisions for us, but it doesn’t have to be this way.”
Make sure that every post has at least one image in it. Algorithms love images! They’ll help your posts get more engagement from users who like pictures or whatever they like best. Also, keep a link back to your site somewhere in your post. People can easily find their way back to you if they want more information about the base! It also makes it easier for Google.
Shoppable live streams
Livestream commerce is of enormous potential. It isn’t just about being able to buy stuff; it’s about providing an experience that connects you with the brand and the product in a way that’s more personal than ever before. And it’s not just about watching: it’s also about interacting with other users and getting feedback on your purchases! You can broadcast your products and services to a global audience, get instant feedback from viewers, and engage with them in real-time. But it’s not just about engagement; it’s about putting your business out there for people to see and experience.
Livestreams have also gotten a boost from the pandemic by offering a safe alternative to in-store shopping. Some examples include:
A shoe company streamed their newest styles on the runway in Paris to people in New York who couldn’t make it there.
A makeup company is doing a Livestream of their newest products on models with various skin types at a test lab.
A clothing store is streaming live from an event where they’re showing off their newest clothes and accessories.
Social commerce
It’s true that when it comes to beauty, there are some big players out there that can afford to advertise on TV and online. Digital word-of-mouth is the process of consumers spreading information about a brand or product from one consumer to another through social networks and online channels. In digital word-of-mouth, consumers become advertisers, and brands become publishers! An ongoing conversation occurs between the two parties. Social media sites like Facebook and Twitter are the perfect outlets for these self-created advertisements or credible authorities to be heard.
Marketing is ever-evolving, but the fundamentals will always remain the same. Think about your target audience, and focus on that target.
